How To Edit Video For Social Media

Are you looking to edit your videos for social media platforms? 

Editing may be an essential aspect of post-production for a video marketer. If you can not smoothly weave your shots together or get your cut to strike the proper frame, your video will look unfinished and alienate your viewers.

Hence, in this guide, we will walk you through some essential steps to edit your videos.

Let’s take a look at the steps you’ll need to take to create an outstanding video that meets your vision.

Choose an Ideal Video Editing tool

Video-based social media platforms such as YouTube and TikTok have taken the globe by storm, inspiring many people who would never have tried editing before. And, as more individuals have begun to spend more time at home and work from home, software that allows them to edit videos has become increasingly popular. 

There are hundreds of online video editors available on the market, each with its own set of capabilities and price tags. However, it may be challenging to evaluate which software is best for your needs with many alternatives available.

Hence, to help you out, we recommend one such video editing tool named InVideo. InVideo is the best free online video editor that can make the entire video editing process a breeze for you. Pre-made templates for all of the leading social media networks are available, which you can easily customize to meet your specific needs. In addition, layers, animations, transitions, filters, trimming, and cropping are some of the extensive video customization options available in InVideo. 

Evaluate The Appropriate Aspect Ratio

You must ensure that your video conforms to each social network’s unique video sizes and standards, depending on where you want the media to be distributed.

Make A Video Introduction That Will Catch Audience Attention

Because the average social media user’s attention span is shrinking, your video must have a compelling beginning that catches and retains your audience’s interest. For example, an excellent opening highlights the video’s concept or offers fascinating snippets that entice the audience to keep watching.

Trim Your Footage And Remove Any Dead Air

It is the technique of altering where two clips intersect so that the transition from one shot to the next is as seamless and unnoticeable as feasible.

Moreover, you may start making minor tweaks to the speed and flow of your video. It is a crucial stage, so don’t skimp on it. You may produce a video that seems more like a human discussion than a mechanical monologue by fine-tuning your edit.

In other words, you want to get rid of any “dead space” in your video. It may include everything, even the shoot setup, dialogue with long, awkward pauses.

Furthermore, you may either use a cutting tool (scissors or razor blade symbols) or drag the beginning or end of your clip to the desired location.

Add Music To Your Footage

One of the best methods to increase the quality of your video is to improve the quality of your sound. Background music that expresses the proper emotion and mood helps in keeping your viewers engaged throughout the clip. 

And to choose a song that fits your theme, experiment with several music selections while editing your video until you find one that seems perfect.

Drag the audio file into your project and then into your timeline once you’ve selected the right track. Adjust the level of the music track to the volume of your narration to ensure that it does not dominate your narrative.

Add B-Roll To Your Edits

In video editing, B-roll is additional footage or other visual content intercut with the primary shot. The footage, pictures, graphics, charts, and animations can all be used. B-roll is used to enrich a tale, illustrate a point, reveal product details, increase interest and excitement, change the tempo, set the tone, impact the viewer’s emotions, and even cover up mistakes.

Make Your Video More Interesting By Using Cool Transitions And Effects

To make stylish and seamless transitions, you don’t have to be a professional animator because many video editing tools like Invideo offer different transition effects that will ease your work.

Add Text To Your Videos

One of the most apparent reasons captioning is essential is to enhance accessibility. It allows a deaf or hard-of-hearing person to understand what is being said in a video, but it also helps in situations when the video sound is poor or there is a lot of background noise.

Promote Your Work On Different Social Media Platforms

Once you have finished the editing work, it is time to share your video on various social media platforms.

Wrapping Up

Creating videos for social media may appear daunting at first, but the objective is to make the process less time-consuming and tiresome for the typical business.

Thus, the video editing steps outlined above will always apply, whether you’re a one-man-editing army or part of an enormous post-production crew cranking out movies for high-profile customers. 

However, you are always allowed to approach the post-production process as you choose, but keep in mind that deviating from the tried-and-true path will only add time and headaches.